How the 1% Listing Model Actually Works — And When It Makes Sense

When most Ontario homeowners think about selling their home, they assume they have to pay the standard 2.5% listing commission — on top of whatever the buyer's agent charges. On a $750,000 home, that's $18,750 just for the listing side alone.

At onepercentsold.ca, the listing commission is 1%. On that same $750,000 home, that's $7,500 — a savings of $11,250. That money doesn't go to an agent. It stays with you.

What's actually included at 1%

The short answer: everything a traditional agent does. Full MLS listing on realtor.ca and all connected platforms. Professional marketing strategy. Offer presentation and negotiation. Transaction coordination through to closing. RECO-licensed representation throughout.

When does 1% listing make the most sense?

It makes the most sense for homes priced $500,000 and above, where the absolute dollar savings are substantial. It works best for sellers who are motivated, have a realistic sense of their home's market value, and want full service without the traditional commission markup.

What you still pay

The 1% is our listing side. You still offer a buyer's agent commission — typically 2% to 2.5% — to attract buyers' agents. This is standard practice and necessary for MLS access. Full conditions are disclosed before you sign anything.

The bottom line

On a $900,000 home, a traditional 2.5% listing commission costs $22,500. Our 1% costs $9,000. That's $13,500 back in your pocket. If you're going to sell anyway, there's no reason to leave that money on the table.